Orthodontist Marketing Built Around the Free Consult.

Orthodontist marketing is the work of getting an orthodontic practice found and chosen during the research phase before a consult gets booked: ranking for searches like "braces cost", "Invisalign vs braces", and "orthodontist near me", holding a strong review profile, and running a website where every page funnels to the consult request. It spans local SEO, organic SEO, the website itself, and usually Google Ads. The measure of whether it works is booked consults, not traffic.

General dentistry is recall-driven: the patient picks a dentist once and comes back twice a year. Orthodontics is consult-driven: a family researches for weeks, compares two or three practices, then books a free consult, and the case is worth thousands of dollars financed over the treatment. That changes what the marketing has to do. A dental site needs to be findable. An orthodontic site needs to win a comparison, which means cost transparency, financing details, before and after cases, and reviews all have to be on the table before the family ever calls.

Yes, and most practices will not, which is exactly why it works. "How much do braces cost" style searches dominate the research phase, and the pages that answer them honestly, with a realistic range for your market and a plain explanation of financing, are the pages that rank and get quoted by Google's AI. Publishing a range does not lock you into a number; every case still gets quoted at the consult. What it does is get your practice into the comparison set of every family running that search, instead of ceding those rankings to national aligner brands and dental cost aggregators.

Carefully, because they are both your best marketing asset and protected health information. Every case shown needs documented patient consent for marketing use, and the galleries get built as structured, fast-loading pages rather than a plugin slideshow, so they can rank for treatment searches instead of just decorating them. No stock photos, ever. A parent can tell the difference between a real local case and a licensed image, and so can Google.

No. The family searching "Invisalign vs braces" is going to read that comparison somewhere; the only question is whether they read it on your site or on a direct-to-consumer aligner brand's site. An honest comparison page that lays out the real trade-offs, with your doctor's actual opinion on which cases suit which treatment, converts both ways: aligner-leaning adults book, and parents who decide on braces for their kid book too. The page's job is the consult, not the treatment decision.

Not yet, and we would rather tell you that than imply otherwise. Our anchor healthcare client is Asymmetric Health, a physician-led Direct Primary Care clinic specializing in TRT, GLP-1-assisted medical weight loss, and BHRT, and the economics rhyme with yours: cash-pay treatment, a consult as the conversion event, and VC-funded national competitors bidding on the same patients. That engagement went from a fresh website launch to #1 organic in 2 months, with Cited by name in Google AI Overviews. The program on this page is that same program, mapped onto how families choose an orthodontist. The first orthodontic practice we take in a market gets the same treatment, and we only take one per market.

Map Pack movement typically starts within weeks of the Google Business Profile work, because profile signals update fast. Organic rankings for cost and comparison content take longer, usually a few months, and they compound: a braces cost page that ranks keeps producing consult requests without new spend. Our benchmark from an adjacent specialty is Asymmetric Health at 2 months from website launch to #1 organic, and that engagement included a full site rebuild, which is part of why it moved quickly. If the schedule needs consults this month, Google Ads runs in parallel while the SEO builds.

One monthly fee, quoted against your market. Local SEO, organic SEO, AI search optimization, review generation, and reporting run together as a single monthly program rather than a stack of separate invoices. Website design is its own project, starting at $3,000+, with two payment options: pay upfront and the engagement runs 6 months, or spread the build across 12 months as part of the package. Google Ads is a separate line only because the ad spend goes to Google, not to us. Exact numbers come after we look at your market, which is what the discovery call is for.