Marketing for doctors

Marketing for doctors built to win the searches patients actually type.

Healthcare SEO, local SEO, AI search optimization, hand-coded websites, and Google Ads in one program. Built for independent practices competing with hospital systems and national telehealth, backed by 27 years of search experience at Savo Group.

Michael Rupe, Founder & SEO Director at Savo Group
Founder & SEO Director ·
Google review

"Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful."

TC

Tanner C.

Savo Group client

The short version
Updated May 2026

What does Savo Group do for doctors?

Savo Group is a family-owned digital marketing agency that builds Local SEO, organic SEO, AI search optimization, hand-coded websites, and Google Ads programs for doctors, clinic owners, and practice managers across the United States. Founded in 1999, the agency has 27+ years of search-marketing experience and runs every engagement on the same all-in-one program that took Asymmetric Health, a physician-led clinic serving 500+ patients, from losing local patients to national telehealth to the #1 organic position for its priority searches in two months, cited first by name in Google's AI Overview.

Five disciplines run as one bundled monthly package: Local SEO (Google Business Profile, listings on Healthgrades, Zocdoc, Vitals, and WebMD, NAP cleanup, reviews, Map Pack), organic SEO (on-page, schema, content depth for condition and treatment searches), AI Search Optimization (Google AI Overview, ChatGPT, Perplexity, Bing Copilot citations), hand-coded medical websites (99+ Google PageSpeed mobile and desktop), and Google Ads (Search Ads and Performance Max with HIPAA-conscious conversion tracking). Every piece is tuned for how patients actually find a doctor: condition + city searches, "doctor near me", and the review profiles they check before booking.

Engagements run on a 6 or 12 month term depending on whether the website is amortized into the package, then continue month-to-month. Reviews are never gated or incentivized, tracking keeps patient data out of ad platforms, and the program is available to doctors nationwide.

Proof · Asymmetric Health

From losing patients to national telehealth to cited by Google AI.

Asymmetric Health, a physician-led Direct Primary Care clinic specializing in TRT, GLP-1-assisted medical weight loss, and BHRT, serving 500+ patients in Lacey, WA, came to us losing local patients to VC-funded national telehealth companies. We rebuilt their slow WordPress site as a hand-coded build and launched a healthcare SEO program. Two months later the clinic holds the #1 organic result for its priority searches, the top local map spot in Olympia at 5.0 stars, and Google AI Overview citations by name that recommend it by name, with pricing.

Time to #1

2 mo

Website rebuild plus a healthcare SEO program, from launch to #1 organic in 60 days

Organic rankings

#1

The clinic's priority TRT, GLP-1, and peptide searches across its home market

AI Overview citation

1st

Google's AI cites the clinic first, by name, with its pricing

Google map pack

Top 3

Dominating the local pack at 5.0 stars, ahead of clinics based in Olympia

Why this works for your practice

  • 1 Healthcare search is high-intent and local. Patients type a condition plus their city or "doctor near me", check the reviews, and book. Ranking captures the patient deciding this week, not the one researching for next year.
  • 2 The wins were mechanical, not magic. A fast hand-coded site, a fully maintained Google Business Profile, consistent listings across the directories Google and patients both check, and a page for each priority treatment search. That is what two months to #1 looks like.
  • 3 Specialty and practice size change the keyword list, not the mechanics. Solo family practice, multi-provider dermatology group, urgent care: the local-search dynamics are the same. What changes is the target list, the competitive density, and the timeline.
From the blog

Tactical guides for doctors and practice managers.

Not generic agency content. Real numbers and the same program we run for clients, written for doctors and the people who run their clinics, so you understand the work before you hire anyone to do it.

All posts
How it works

What the first months actually look like.

No mystery, no black box. This is the sequence we run for every practice, adjusted for your specialty and how competitive your market is.

1

Free SEO Report and scoping call

We pull your rankings, Map Pack positions, Google Business Profile health, directory listings, and site speed, then scope the program against your market and specialty. You see the data whether or not you hire us.

2

Website build or tune-up

If the site is slow or template-built, we rebuild it hand-coded. Web design starts at $3,000+, paid upfront or amortized across 12 months inside the monthly package. If the site is solid, we tune it and move on.

3

Local SEO foundation

Google Business Profile built out with the right medical categories, listings cleaned up across Healthgrades, Zocdoc, Vitals, and WebMD, and a review request system tied to visits that never gates or incentivizes.

4

Content, AI search, and reporting

Pages for each treatment and condition you want to own, structured so Google AI Overviews and ChatGPT can cite your practice. Monthly reporting tied to calls and booked appointments, not traffic charts.

FAQ

Questions doctors ask us.

What does marketing for doctors cost?

We price it as one all-in-one monthly fee that covers Local SEO, organic SEO, AI search optimization, review generation, schema, content, and reporting. Most agencies invoice those as separate line items; we don't. Website design is its own project starting at $3,000+, paid upfront or amortized across 12 months inside the package. Google Ads is its own line because the ad spend goes to Google, with a transparent management fee on top. The exact monthly number depends on your market and competition, so we quote it after the free SEO Report.

Which markets do you cover?

The program is national. We work with doctors in any US market, and dedicated state coverage is rolling out market by market. Tell us your city and specialty and we'll scope the engagement against the actual search dynamics there: who ranks today, what patients in your area type into Google, and how dense the competition is.

How long until we see results?

Asymmetric Health went from a rebuilt website to #1 organic in two months. That's the fast end. Map Pack movement typically shows in 3 to 6 months and organic compounds over 6 to 9, which is why engagements run on a 6 or 12 month term before going month-to-month. Anyone promising page one in 30 days is lying.

Do you work with my specialty?

Family medicine, dermatology, orthodontics, physical therapy, urgent care, med spas, and specialty clinics. The mechanics of local healthcare search are the same across all of them; what changes is the keyword list, the directories that matter, and the competition. Our anchor healthcare client is a physician-led Direct Primary Care clinic specializing in TRT, GLP-1-assisted medical weight loss, and BHRT, and the same program structure applies to any practice patients find through search.

How do you handle patient reviews?

We build a review request system tied to visits, and we never gate reviews by sentiment or incentivize them. Both violate Google's policies, and both are the kind of shortcut that gets a healthcare profile suspended. Steady, real reviews on your Google Business Profile beat a burst of purchased ones every time.

Is your tracking HIPAA-conscious?

Yes. We configure analytics and ad conversion tracking so patient health information stays out of ad platforms, and we measure calls and booked appointments without attaching conditions or identities to ad clicks. Marketing data and patient data stay separate.

Can an independent practice actually outrank hospital systems and telehealth?

Locally, yes. Hospital systems and VC-funded telehealth companies win the broad national terms, but the Map Pack and condition + city results still favor proximity, reviews, and a Google Business Profile that is actually maintained. That is the fight Asymmetric Health was losing before the rebuild and the one it now wins across its county. Independent practices that do the local work outrank bigger budgets on local searches every day.

Your next patient is searching right now.

Tell us about your practice, your specialty, and the patients you want more of. We'll send back a free SEO Report on your local market and a straight answer on what we'd do. No pressure, no pitch deck.

Book a 15-minute call