Google Ads for Specialty Practices
Google Ads for Specialty Practices: Consult Calls While Rankings Build
Google Ads for a specialty practice are search ads that put a specific procedure in front of patients searching for it right now. We run them beside the organic work and report on calls and consult requests.
What a Click Costs
Specialist Searches by Cost per Click
Average Google Ads cost per click, for specialist searches in the cities we cover.
- Eye Doctor Lacey WA $4.66
110 searches a month
- Ear Nose and Throat Doctor Corpus Christi TX $4.41
50 searches a month
- Eye Doctors in Lubbock TX $4.13
1,000 searches a month
- Eye Doctor Riverside CA $3.99
70 searches a month
- Eye Doctor Bellingham WA $3.67
260 searches a month
- Eye Doctor Corpus Christi TX $3.65
140 searches a month
- Eye Doctor Vancouver WA $3.31
590 searches a month
- Eye Doctor Tacoma WA $3.30
70 searches a month
Source: Semrush US database, July 2026.
Campaign Structure
How a Specialty Campaign Is Built
One Campaign per Procedure
Searches for a mole check and a laser treatment are different patients with different budgets. Each gets its own ads and page.
Calls and Consult Requests
We count phone calls and form requests, by date and source, so the report shows consults rather than clicks.
Location and Hours
Ads show your address, your hours and a call button, so a patient nearby can act at once.
A Landing Page That Matches
Each ad leads to the procedure page it promises, with the consult form in plain view.
Where Ads Fit
Three Jobs Ads Do Beside Your Organic Work
While Rankings Build
New pages take time to earn their place. Ads put a procedure in front of patients in the meantime.
For Procedures You Want More Of
When a high-value procedure has a quiet calendar, ads can add consults while the organic page matures.
With the Data to Learn From
Each search that converts shows us which wording patients use, and that feeds the organic pages.
Questions
Google Ads for Specialty Practices, Answered
We research the searches for each procedure, write the ads, build the landing pages, set up call and form tracking and adjust bids and keywords through the month. You see consult requests and what each one cost in a monthly report.
It depends on your procedures and your market. A cosmetic procedure and a routine exam have very different value per patient. We set a budget from what a new patient is worth to you and how contested your searches are.
Yes. Ads bring consults now while the organic pages build. The searches that convert tell us what to write next, and a strong organic page can lower how much you need to spend on ads over time.
Your ad budget goes directly to Google from your own account, and you own the account. Our management is a separate line, billed on its own.
The program is one monthly fee, quoted against your specialty, your market and how contested your searches are. A website build is a separate project, and Google Ads is billed separately because that money goes to Google. We send a written quote after a free report.
Keep Reading
The Rest of the Program
Specialty Practice SEO
A page for every procedure, found by the right patients.
Local SEO for Specialists
Google Maps, categories and reviews for one specialty.
AI Search for Specialty Practices
Be the practice Google AI and ChatGPT name.
Website Design
Hand-coded sites with fast galleries and simple consult forms.
Ask What Your Procedures Would Cost to Advertise
Tell us which procedures you want more of and where you practice. We will estimate cost per consult from real search data.